Mimi Yvonne (1915) 🇺🇸
Dainty, talented, lovable and beautiful little Mimi Yvonne, the seven-and-one-half-year-old little leading lady, has been added to the Lubin Stock Company.
For the past six years little Mimi has been endearing herself in the hearts of audiences of Europe and America with her appearances on the speaking stage and in moving pictures, for her first appearance behind the footlights was made on October 21, 1909, with the celebrated English actor, Martin Harvey.
It was but one short year ago that Ellaline Terriss, one of England’s foremost actresses, said of Mimi, “She is the most winsome and dainty little darling possible to imagine”; and with her coming to America the audiences of this country have hastened to endorse Miss Terriss’ judgment.
Little Miss Yvonne made her first pronounced “hit” in motion pictures in the titular role of The Littlest Rebel, for which performance the press of the country was unanimous in its proclamation of the youthful actress, for such she is — not merely a portrayer of the stage child, but a finished little actress, be it comedy role or the more serious.
Since her debut in motion pictures, she has earned the endorsement of such producers as Herbert Brenon, King Baggot, Daniel Frohman, William Fox and others.
Her first appearance with the Lubin Company will be in the coming production of a strong dramatic story by Dr. Daniel Carson Goodman, which is now being produced by Director Joseph Kaufman with Vinnie Burns in the leading role.
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Rothapfel Goes on Tour
Under the auspices of Mutual Film Corporation noted manager will talk to exhibitors in twenty-seven cities.
From the office of John R. Freuler, president of the Mutual Film Corporation, conies the announcement of a tour unique in film history. S. L. Rothapfel, whose management of theaters has aroused so much interest among exhibitors, will visit twenty-seven of the principal cities of the country. Mr. Rothapfel will carry to his fellow exhibitors a message of success. He will speak of his experiences and of the methods by which he has achieved high results in the management of the Lyric of Minneapolis, the Regent and the Strand of New York, and of what he hopes to do in the Rialto, now building at Forty-second street and Seventh avenue, in the heart of the amusement district. He will tell how the lessons drawn from these experiences may be applied to the improvement of any theater and to the solution of every exhibitor’s problems.
Mr. Rothapfel’s itinerary will be as follows: October 21, Philadelphia; 22, Washington; 25, New Orleans; 27, Dallas; 29, El Paso; 31, Los Angeles; November 3, San Francisco; 7, Portland, Ore.; 8, Seattle, Wash.; 10, Salt Lake City; 12, Denver; 14, Kansas City; 15, Omaha; 16, Minneapolis; 17, Milwaukee; 18, Chicago; 19, St. Louis,; 20, Indianapolis; 21, Cincinnati; 22, Detroit; 23, Cleveland; 24, Pittsburgh; 25, Buffalo; 26, Albany; 27, Boston.
“The message which Mr. Rothapfel will carry,” remarked President Freuler, “is in fact a message to the whole great body of exhibitors, regardless of their affiliations. No exhibitor who hears him can fail to gather information and inspiration which will be reflected by profit at his box office if he takes the lesson home with him. We are not sending out Mr. Rothapfel with an impression that the exhibitors need to be lectured to, but rather with the idea that every live exhibitor will enjoy the experience of hearing from the nation’s most successful exhibitor and his methods.
“I feel that we are making an important step toward the establishment of scientific, effective business practice in the operation of motion picture theaters. It is the realization of the great value of this unusual service to the exhibitors which has led us to make the very large expenditure which will be necessary to carry out this tour.
“As an exhibitor of long and successful experience myself, I know just how thoroughly this effort of ours will be appreciated by the great body of earnest, hard-working exhibitors of the country.
“The exhibitors who are forging ahead and who will remain in the business as it continues in its wonderful progress are those who will most deeply appreciate this opportunity to get Mr. Rothapfel’s message of success.”
Mr. Rothapfel will be accompanied on this tour by Silas Bent, special representative of the publicity department of the Mutual Film Corporation. Mr. Bent, in addition to “covering” the Rothapfel tour, will give general publicity cooperation to Mutual branch managers in the cities visited. Mr. Bent brings to his work a long and varied experience among the nation’s greatest newspapers and in publicity work for important financial interests.
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Lasky Company Offers Scholarship to Columbia Students.
To further encourage the study of the art of photodramatics among the students of Columbia University, which announces that it has just opened a special course of lectureship on motion pictures and their making, the Lasky Feature Play Company, through its executive head, Samuel Goldfish, has offered a scholarship to the university. It has been accepted by Victor O. Freeburg, professor in charge of the new department, and the student who, in the opinion of William C. DeMille, chief of the Lasky scenario staff, writes the best original photoplay during the college term, will receive, all expenses paid, a trip from New York to the Lasky studios at Hollywood, Cal., and return. If suitable for commercial production the play will be produced by Lasky with a star in the leading role and released through Paramount Pictures Corporation. Equitable compensation will be made to the author.
The decision of Columbia University to start a photodramatic department under the direction of Professor Freeburg is of great interest to the industry. Through the efforts of Professor George Pierce Baker of Harvard, many talented young dramatists, including Edward Sheldon, Percy MacKaye, Frederick Ballard and others, have been trained to write for the legitimate field. Mr. Goldfish in his letter says that the photoplay producers of the future will look to the colleges.
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Vitagraph Ball to be a Gala Occasion.
With the monster entertainment and ball of the Vitagraph Benevolent Association still two weeks off, arrangements are practically completed to provide an evening of enjoyment for the crowd of several thousand persons who have already purchased tickets and are waiting for the big event. The advance sale has been unusually large, for, in addition to the worthy charity involved, the opportunity of seeing the Vitagraph Players at close range has attracted movie fans from all over the district.
The ball will be held on the evening of Wednesday, October 27, at McLaughlin’s Bayside Casino, Sheepshead Bay, and the proceeds will be used in aid of the Hospital and Sick Fund.
The committee, headed by “Vic” Smith, studio manager, has been forced to refuse many offers by Vitagraph stars to participate in the vaudeville entertainment that will precede the dance. Out of the numerous offers, the committee has selected the best and even then that part of the evening’s entertainment will occupy considerable length. There will still be time, however, for the dance contest of the players to determine once and for all the champion old-fashioned dancer of the Flatbush studio. There are many aspirants for the title and for the handsome prize which goes with it.
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Triangle Film in Moss Theaters.
Heretofore in the rivalry between the Loew and the Moss circuits for first run pictures the Loew people have usually won out through being enabled to offer sixty days for a picture, whereas the Moss people are limited to about twenty days. This gave Loew the advantage in the picture end of the two circuits’ popular bills. B. S. Moss believes the annexation of the Triangle service to his vaudeville bills will counterbalance the condition in the future. It is reported the Moss people are paying a large price for the Triangle service on a long contract.
Collection: Moving Picture World, October 1915