Adrien Avare, Colorist (1916) 🇺🇸

Expert in tinting and toning will embellish the product of the Raver Film Company.

For the coloring, tinting and toning of the first release of the Raver Film Corporation, Mr. Raver [Harry Raver], president of the company, has secured the expert services of Monsieur Adrien Avare. Mr. Avare for many years was connected with some of the biggest producers of motion pictures in France. He was in complete charge of their technical departments. While he has a thorough knowledge of every branch of the business, he has given particular study to the coloring of film. He has compiled several very successful formulas for duo-tone work that are astounding. Those who have experimented with this end of coloring know well what great difficulty is encountered in securing perfect separation of the colors. They invariably blend, forming a third color that is not desired and form an unevenness that mars the beauty. Mr. Avare has solved several of these double coloring problems.

He has avoided hasty jumps from one extreme color to another, but has blended with his duo-tone process so that it appears as though one hue flows into the other. The tints were also picked with a view to the scenery and setting to which they were to be applied. They are true to the objects they dress.

Less than 200 feet of the six reels which comprise the production of The Other Girl will be uncolored. As Mr. Avare remarked, “It is a production that adapts itself splendidly to colors.” However, he does not believe in applying tints where the natural black and white will deliver its message a bit more forcefully. Coloring demands a deep study, as it must be applied or not applied from both the scenic and story standpoint.

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Herrington Against Tax on Gross Receipts

President of National League declares himself on important principle.

In the course of an interview with a Moving Picture World man on the question of federal taxation, President Herrington said: “I cannot understand the purposes of the men who advocate taxation upon the gross receipts of any business, especially that of the motion picture exhibitor. Should Congress enact such a law it will be necessary to put every motion picture theater in the country under immediate government supervision. This could be done in two ways only: Either the exhibitor will have to make daily or weekly sworn statements of his receipts and file them with the Internal Revenue Office or the Federal Government will have a special agent in the box office who collects the tax on the spot. In either event your business would cease to be your own. What becomes everybody’s business will then be nobody’s business. I know of no other business in the country where such a tax is being imposed. The imposition of such a tax is every bit as foreign to the spirit of our institutions as the establishment of censorship. Nothing of this sort exists in England. There is but one government in Europe claiming to be modern and progressive which has such a tax and that government is the government of France.

“Now, you can make this as strong as you like: The National League is unalterably opposed to any form of Federal taxation under any pretence whatever, but it is especially opposed to the imposition of such a percentage tax and it will fight the influences back of it with all the power at its command.

“Fred J. Herrington,
“President M. P. E. L. of A.”

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Cincinnati Exhibitors Elect Officers.

The annual meeting and election of officers of the Motion Picture Exhibitors’ League of the Cincinnati Chamber of Commerce, as its full title now is, was held at the Hotel Sinton on the afternoon of December 28, after a heated but friendly campaign between two duly nominated tickets. The count of ballots after the fight showed that the entire Red ticket, headed by F. L. Emmert, had won, other officers elected being as follows: First vice-president, A. G. Hettesheimer; second vice-president, M. Marcus; treasurer, John J. Huss; managing secretary, H. Serkowich; sergeant-at-arms, Jesse J. Meis. A clever and fetching feature of the Red propaganda was the presentation at the door, to each entering member, of a red carnation by a red-haired young lady, the daughter of Mr. Hettesheimer. President Emmert and several of the other newly-elected officers were called upon by the members for remarks after the election, responding in happy style, and predicting for the organization as well as for exhibitors in general the best year in history. President Emmert laid special stress upon the necessity for maintaining high standards, in order to impress upon the public the fact that moving pictures are intended to elevate, and not to play down to public taste. A Dutch luncheon was served to the members after the election.

Collection: Moving Picture World, January 1916

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see also

• Thomas H. Persons (1916)
• Madeline Traverse (1916)