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Underwater! (John Sturges, 1955) 🇺🇸
This is not an advertisement for a one-piece swimming costume, but a poster for John Sturges' film Underwater! featuring the voluptuous actress Jane Russell in her finest attire. In 1955, the bikini (named after the Pacific atoll) had not yet invaded beaches. Since an American law (the Hays Code) forbade the showing of bellybuttons on screen, few actresses, apart from Rita Hayworth or Ava Gardner, dared show themselves in this minimalist outfit.
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