Bob Hope's Dental Care (1943)

Keeping in Condition

by Bob Hope

1. A few simple home exercises will help you to keep fit. First, the minute you wake up, throw the covers off, jump out of bed, run to the open window. Then fill your lungs with that fresh morning air, touch your toes briskly ten times... say... this sounds interesting... I must remember to try it sometime!
2. Maybe you won’t believe it, but I once posed for health magazines. Remember the ads that said “Before” and “After”? Well, I posed for one that said “Heaven forbid.” But you don’t need bulging muscles to make you look fit. Pepsodent... that cool-tasting Pepsodent... does that by making your teeth and smile look like a million.
3. I’m the only guy who ever gets thin from over-eating. Every time I come home my relatives are over, eating! Of course, that wouldn’t be so bad, but they use up all my Pepsodent, too! Imagine them in front of the theaters, picketing my previews, yelling: “Remember, folks, nothing beats Irium for removing the film!”
4. It’s a good idea to exercise. One good way is to grasp your tooth (brush firmly, squirt a little Pepsodent on it and brush your teeth vigorously. This develops the “saluting” muscles in your arm in case your draft board makes you class 1-A. It also gives your teeth plenty of class and makes your smile A-1.
5. Above all, don’t worry. I once thought I had high blood pressure. But my doctor cured it in two minutes. He sent the nurse out of the room. Of course, I’m luckier with my dentist’s nurse. She gave me a couple of dates... you know...; Use Pepsodent twice a day... see your dentist twice a year!

How Irium in Pepsodent uncovers your bright smile

• Beware of unsightly film on your teeth. You can feel it. Others can see it. Film collects stains, makes teeth look dull —hides the true brightness of your smile.
• Film clings, is hard to remove. This film-coated mirror shows that soap, used in many dentifrices, can’t be counted on. Even fine soap leaves a film of its own.
• But look what Irium can do! The same film-coated mirror... but Irium has loosened, removed the film, floated it away, left the surface clean and bright.
• That’s how thoroughly Pepsodent with Irium removes film from teeth... safely, gently. That’s how easily it uncovers the natural, cheery brightness of your smile.

Only Pepsodent Contains Irium

Source: Radio Mirror Magazine, July 1943

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What to do with a Victory Garden

by Bob Hope

1. Of course, you know what a Victory Garden is. That’s a little garden where you go out and putter around for a while, and if you can straighten your back again it’s a victory. It’s fun, though. I have a beautiful patch... on my right hand where the blister broke !
2. Mother Nature is really wonderful. For instance, suppose you want carrots. Well, you just drop a seed in the ground and in no time at all up comes a rabbit. Of course, if you want a bright smile, some Pepsodent planted on your brush does wonders every time.
3. After your garden has started to grow, it’s very important to use Pepsodent — the film-removing tooth paste. It puts a bright gleam on your teeth... so if the sun doesn’t come out one day, you can walk around with a big smile and shine on your vegetables.
4. Watch out for pests. I’m not bothered with birds any more... since I tossed a tube of Pepsodent into their nest. Now they haven’t time to do any damage — they’re too busy brushing each other’s teeth and singing, “Oh, it floats away film with the greatest of ease!”
5. Well, that’s all. Just don’t forget the tomatoes. I find the best way to remember them is to keep their phone numbers in a little book. You know, the same book you write in when you want to remember to buy Pepsodent... the only tooth paste containing Irium.

How Irium in Pepsodent uncovers brighter teeth

• Film on teeth collects stains, makes teeth look dingy — hides the true brightness of your smile.
• This film-coated mirror illustrates how smiles look when commonplace methods don’t clean film away.
• But look what Irium does to that film! It loosens and floats it away, leaves the surface clean and bright.
• That’s how Pepsodent with Irium uncovers the natural cheery brightness of your smile... safely, gently.

Only Pepsodent contains Irium

Source: Radio Mirror Magazine, August 1943

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Short Cuts to Social Success

by Bob Hope

1. There are a dozen ways to be a social success... looks, clothes, money, brains, money, personality, family, money, youth, beauty, and your own checking account. Me, I became a social success by putting on a big front... well, I didn’t exactly put it on... I took my girdle off.
2. First, dress carefully to make the best impression. I never wear anything beyond ten days — I tire of things quickly, also that’s when the free trial offer is up. Of course, if you really want to have something after ten days’ trial, try Pepsodent. You’ll have a bright smile that nobody can take away from you.
3. Next, always be friendly. Unless you’re leaving town anyway, never greet a stranger by saying, “Well, what d’ya hear from your Draft Board?” Instead, give him something pleasant to think about, like... “Pepsodent — and only Pepsodent — contains Irium. It’s the special film-removing tooth paste.”
4. Learn to dance. I know what it is to be a wallflower. In fact, I once sat in a corner so long I had clinging ivy growing up both legs. Clinging ivy is bad enough. But film clinging to teeth is worse. It dulls your teeth and dims your smile. But Pepsodent with Irium sure gets rid of film in a hurry.
5. Above all, watch your manners. For example... when you drink tea, extend your finger. This is not only polite, but in case anybody tries to steal your sugar, you can poke ‘em in the eye. Otherwise, never point... unless it’s to show how Pepsodent, the film-removing tooth paste, keeps teeth bright.

How PEPSODENT with IRIUM uncovers brighter teeth

• Film on teeth collects stains, makes teeth look dingy — hides the true brightness of your smile.
• This film-coated mirror illustrates how smiles look when commonplace methods don’t clean film away
• But look what Irium does! It loosens film — floats it away, leaves the surface clean and bright.
• That’s how Pepsodent with Irium uncovers the natural brightness of your smile... safely, gently.

Only Pepsodent contains Irium

Source: Radio Mirror Magazine, September 1943